131 lines
3.8 KiB
Markdown
131 lines
3.8 KiB
Markdown
Transform published content into formats suitable for other platforms (X threads, LinkedIn, newsletter, video script, etc.)
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## Philosophy
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> "If you can repurpose, don't rewrite. One piece of content should spawn many children."
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Based on [[glue-coding]] principles: reuse mature content, adapt for new contexts, minimize original creation.
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## Step 1: Load Source Content
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```bash
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cd /home/kang/apps/content-forge/content-forge
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obsidian files folder="04-published"
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```
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Or target specific content:
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```bash
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obsidian read path="04-published/YYYY-MM-DD-slug.md"
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```
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## Step 2: Analyze Source Structure
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Identify:
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- **Core insight**: What's the main value proposition?
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- **Key points**: 3-5 extractable ideas
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- **Format elements**: Code blocks, lists, quotes, examples
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- **Tone**: Technical/Casual/Educational
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- **Length**: Word count and reading time
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## Step 3: Select Target Platforms
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| Platform | Best For | Typical Length |
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|----------|---------|-----------------|
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| **X/Twitter** | Hot takes, thread series | 280 char × N tweets |
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| **LinkedIn** | Professional insights | 500-1000 words |
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| **Newsletter** | Deep dives, tutorials | 1000-2000 words |
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| **Xiaohongshu** | Visual + text, lifestyle | 500-800 words + images |
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| **Video Script** | Tutorials, stories | 1000-1500 words (3-5 min) |
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| **Infographic** | Data, processes | Visual summary |
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| **Podcast** | Conversations, stories | 1500-2500 words (10-15 min) |
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## Step 4: Generate Repurpose Plan
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For each target platform, specify:
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1. **Angle**: What aspect of the original content fits this platform?
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2. **Cut**: What to remove? (too technical, too long, wrong tone)
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3. **Add**: What's needed? (hooks, examples, visuals)
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4. **Format**: Structure for this platform
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## Output Format
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```
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=== Repurpose Plan ===
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Source: [original title]
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Path: 04-published/YYYY-MM-DD-slug.md
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Core Insight: [one sentence summary]
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## Repurpose Targets
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### 1. X Thread Series
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Angle: [specific angle for X audience]
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Thread Structure:
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Tweet 1 (Hook): [hook statement]
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Tweet 2-4 (Core): [key points]
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Tweet 5 (CTA): [call to action]
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Effort: Low
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Estimated Reach: [X impressions]
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### 2. LinkedIn Post
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Angle: [professional angle]
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Format: [listicle/carousel/text post]
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Hook: [opening line]
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Key Takeaway: [main insight]
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Effort: Medium
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Estimated Reach: [LinkedIn impressions]
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### 3. Newsletter Section
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Angle: [subscriber value]
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Section Type: [main feature/tutorial/case study]
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Headline: [newsletter headline]
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Effort: Low (reuse existing)
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### 4. Video Script (Optional)
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Angle: [visual storytelling angle]
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Duration: [X minutes]
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Key Scenes: [list 3-5 visual moments]
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Effort: High
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---
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## Recommended Execution Order
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1. [lowest effort, highest reach item]
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2. [next priority item]
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3. [high effort items - schedule separately]
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## Assets to Create
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- [ ] X thread graphics (use baoyu-xhs-images)
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- [ ] LinkedIn carousel (use baoyu-infographic)
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- [ ] Newsletter header image (use baoyu-cover-image)
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## Next Actions
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1. [immediate action]
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2. [scheduled action]
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3. [future consideration]
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```
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## Integration with Other Commands
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- Use `/promote` first to identify promotion opportunities
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- Use `/repurpose` to plan the actual content transformation
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- Use `write-article` skill to generate new drafts from repurposed content
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- Use `baoyu-*` skills to generate platform-specific assets
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## Frontmatter Updates
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After repurposing, update source file:
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```yaml
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repurposed_to:
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- slug: x-thread-YYYY-MM-DD
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- slug: newsletter-issue-XX
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evergreen: true # Mark as reusable for future repurposing
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```
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## Tips
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- **One-to-Many**: One article should spawn at least 3 derivative pieces
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- **Platform-Native**: Adapt tone and length for each platform, don't just copy-paste
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- **Asset Reuse**: Generate images once, use across all platforms
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- **Link Back**: Always reference the original article
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- **Schedule Gap**: Don't release all formats same day - stagger for maximum impact
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