content-forge/.claude/commands/repurpose.md

Transform published content into formats suitable for other platforms (X threads, LinkedIn, newsletter, video script, etc.)

Philosophy

"If you can repurpose, don't rewrite. One piece of content should spawn many children."

Based on glue-coding principles: reuse mature content, adapt for new contexts, minimize original creation.

Step 1: Load Source Content

cd /home/kang/apps/content-forge/content-forge
obsidian files folder="04-published"

Or target specific content:

obsidian read path="04-published/YYYY-MM-DD-slug.md"

Step 2: Analyze Source Structure

Identify:

• Core insight: What's the main value proposition?
• Key points: 3-5 extractable ideas
• Format elements: Code blocks, lists, quotes, examples
• Tone: Technical/Casual/Educational
• Length: Word count and reading time

Step 3: Select Target Platforms

Platform	Best For	Typical Length
X/Twitter	Hot takes, thread series	280 char × N tweets
LinkedIn	Professional insights	500-1000 words
Newsletter	Deep dives, tutorials	1000-2000 words
Xiaohongshu	Visual + text, lifestyle	500-800 words + images
Video Script	Tutorials, stories	1000-1500 words (3-5 min)
Infographic	Data, processes	Visual summary
Podcast	Conversations, stories	1500-2500 words (10-15 min)

Step 4: Generate Repurpose Plan

For each target platform, specify:

1. Angle: What aspect of the original content fits this platform?
2. Cut: What to remove? (too technical, too long, wrong tone)
3. Add: What's needed? (hooks, examples, visuals)
4. Format: Structure for this platform

Output Format

=== Repurpose Plan ===
Source: [original title]
Path: 04-published/YYYY-MM-DD-slug.md
Core Insight: [one sentence summary]

## Repurpose Targets

### 1. X Thread Series
Angle: [specific angle for X audience]
Thread Structure:
  Tweet 1 (Hook): [hook statement]
  Tweet 2-4 (Core): [key points]
  Tweet 5 (CTA): [call to action]
Effort: Low
Estimated Reach: [X impressions]

### 2. LinkedIn Post
Angle: [professional angle]
Format: [listicle/carousel/text post]
Hook: [opening line]
Key Takeaway: [main insight]
Effort: Medium
Estimated Reach: [LinkedIn impressions]

### 3. Newsletter Section
Angle: [subscriber value]
Section Type: [main feature/tutorial/case study]
Headline: [newsletter headline]
Effort: Low (reuse existing)

### 4. Video Script (Optional)
Angle: [visual storytelling angle]
Duration: [X minutes]
Key Scenes: [list 3-5 visual moments]
Effort: High

---

## Recommended Execution Order
1. [lowest effort, highest reach item]
2. [next priority item]
3. [high effort items - schedule separately]

## Assets to Create
- [ ] X thread graphics (use baoyu-xhs-images)
- [ ] LinkedIn carousel (use baoyu-infographic)
- [ ] Newsletter header image (use baoyu-cover-image)

## Next Actions
1. [immediate action]
2. [scheduled action]
3. [future consideration]

Integration with Other Commands

• Use /promote first to identify promotion opportunities
• Use /repurpose to plan the actual content transformation
• Use write-article skill to generate new drafts from repurposed content
• Use baoyu-* skills to generate platform-specific assets

Frontmatter Updates

After repurposing, update source file:

repurposed_to:
  - slug: x-thread-YYYY-MM-DD
  - slug: newsletter-issue-XX
evergreen: true  # Mark as reusable for future repurposing

Tips

• One-to-Many: One article should spawn at least 3 derivative pieces
• Platform-Native: Adapt tone and length for each platform, don't just copy-paste
• Asset Reuse: Generate images once, use across all platforms
• Link Back: Always reference the original article
• Schedule Gap: Don't release all formats same day - stagger for maximum impact