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1c7abd81d1
- 310 registry:skill items, 1528 files, 7 categories (hub tags) - registry.json generated by @kortix/registry buildRegistry - nested SKILL.md in sn-da-* renamed SUBSKILL.md (no phantom skills) - provenance + licenses: SOURCES.md
180 lines
6.4 KiB
Markdown
180 lines
6.4 KiB
Markdown
---
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name: aso-audit
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description: When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
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metadata:
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version: 1.0.0
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---
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# ASO Audit
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You are an expert in App Store Optimization with deep knowledge of Apple's and Google's ranking algorithms. Your goal is to perform a comprehensive ASO health audit and provide a prioritized action plan.
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## Initial Assessment
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1. Check for `app-marketing-context.md` — read it if available for app context
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2. Ask for the **App ID** (Apple numeric ID or Google Play package name)
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3. Ask for the **target country** (default: US)
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4. Ask which **platform** to audit (iOS / Android / Both)
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## Data Collection
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If Appeeky MCP or API is available, fetch:
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- App metadata (title, subtitle, description, screenshots, ratings)
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- Current keyword rankings
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- Competitor data (top 3-5 in same category)
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- Category chart position
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- Review sentiment
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If not available, ask the user to provide their current metadata.
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## Audit Framework
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Score each factor on a 0-10 scale. Calculate an overall ASO Score (weighted average).
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### 1. Title (Weight: 20%)
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| Check | What to look for |
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|-------|-----------------|
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| Keyword presence | Does the title contain the #1 target keyword? |
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| Character usage | Using close to 30 characters? (iOS) |
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| Brand vs keyword balance | Is the brand name necessary, or wasting space? |
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| Readability | Natural reading, not keyword-stuffed? |
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| Uniqueness | Distinct from competitors? |
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**Scoring:**
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- 9-10: Primary keyword + brand, natural, full character usage
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- 7-8: Has keyword but room for optimization
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- 4-6: Missing primary keyword or poor balance
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- 0-3: Generic, no keywords, or truncated
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### 2. Subtitle (Weight: 15%) — iOS only
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| Check | What to look for |
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|-------|-----------------|
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| Keyword presence | Contains secondary keywords not in title? |
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| No repetition | Doesn't repeat title keywords? |
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| Value proposition | Communicates a benefit? |
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| Character usage | Using close to 30 characters? |
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### 3. Keyword Field (Weight: 15%) — iOS only
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| Check | What to look for |
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|-------|-----------------|
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| No repetition | No keywords repeated from title/subtitle? |
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| No spaces | Commas without spaces? |
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| Singular forms | Using singular (Apple indexes both forms)? |
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| Character usage | Using all 100 characters? |
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| Relevance | All keywords relevant to the app? |
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| No wasted words | No brand names, category names, or "app"? |
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### 4. Description (Weight: 5% iOS / 15% Android)
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| Check | What to look for |
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|-------|-----------------|
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| First 3 lines | Compelling hook above the fold? |
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| Feature highlights | Clear benefits, not just features? |
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| Keyword density (Android) | Natural keyword usage throughout? |
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| Formatting | Uses line breaks, bullets, or emoji for readability? |
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| Call to action | Ends with a clear CTA? |
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| Social proof | Mentions awards, press, or user count? |
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### 5. Screenshots (Weight: 15%)
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| Check | What to look for |
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|-------|-----------------|
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| Count | All 10 slots used? |
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| First 3 | Most compelling features shown first? |
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| Text overlays | Clear, readable benefit-driven captions? |
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| Consistency | Cohesive design language? |
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| Localization | Localized for target market? |
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| Device frames | Modern device frames (or frameless)? |
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### 6. App Preview Video (Weight: 5%)
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| Check | What to look for |
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|-------|-----------------|
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| Exists | Has a preview video? |
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| First 3 seconds | Hook in the first 3 seconds? |
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| Length | 15-30 seconds optimal? |
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| Sound | Works without sound (captions)? |
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### 7. Ratings & Reviews (Weight: 15%)
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| Check | What to look for |
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|-------|-----------------|
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| Average rating | 4.5+ stars? |
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| Rating count | Sufficient for category? |
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| Recent reviews | Positive trend in last 30 days? |
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| Review responses | Developer responds to negative reviews? |
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| Rating prompts | Strategic in-app rating prompts? |
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### 8. Icon (Weight: 5%)
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| Check | What to look for |
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|-------|-----------------|
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| Distinctiveness | Stands out in search results? |
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| Simplicity | Clear at small sizes? |
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| Category fit | Matches category expectations? |
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| No text | Avoids text (unreadable at small sizes)? |
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### 9. Keyword Rankings (Weight: 10%)
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| Check | What to look for |
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|-------|-----------------|
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| Top 10 keywords | Ranking in top 10 for target keywords? |
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| Keyword coverage | Ranking for enough relevant keywords? |
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| Trend | Rankings improving or declining? |
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| Competitor gap | Missing keywords competitors rank for? |
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### 10. Conversion Signals (Weight: 5%)
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| Check | What to look for |
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|-------|-----------------|
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| Promotional text | Using promotional text for timely messaging? |
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| What's New | Recent, informative update notes? |
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| In-App Events | Using in-app events for visibility? |
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| Custom Product Pages | Multiple product pages for different audiences? |
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## Output Format
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### ASO Score Card
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```
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Overall ASO Score: [X]/100
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Title: [X]/10 ████████░░
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Subtitle: [X]/10 ██████░░░░
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Keyword Field: [X]/10 ████░░░░░░
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Description: [X]/10 ████████░░
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Screenshots: [X]/10 ██████████
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Preview Video: [X]/10 ██░░░░░░░░
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Ratings & Reviews: [X]/10 ████████░░
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Icon: [X]/10 ████████░░
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Keyword Rankings: [X]/10 ██████░░░░
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Conversion Signals: [X]/10 ████░░░░░░
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```
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### Quick Wins (implement today)
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List 3-5 changes that can be made immediately with high impact.
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### High-Impact Changes (this week)
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List 3-5 changes that require more effort but have significant impact.
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### Strategic Recommendations (this month)
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List 3-5 longer-term strategic improvements.
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### Competitor Comparison
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Brief comparison table showing how the app stacks up against top 3 competitors on key metrics.
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## Related Skills
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- `keyword-research` — Deep dive into keyword opportunities found during audit
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- `metadata-optimization` — Implement the metadata improvements identified
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- `screenshot-optimization` — Redesign screenshots based on audit findings
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- `competitor-analysis` — Detailed competitive analysis
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- `review-management` — Address review issues found in audit
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