content-forge/.claude/commands/trendjack.md

Analyze a trending topic for content creation opportunities using the Trendjack Framework.

Philosophy

"Newsjacking is the art and science of injecting your ideas into breaking news, in real-time, to generate media coverage and leads." — David Meerman Scott

借势热点 ≠ 抄热点。借势 = 热点流量 × 你的独特角度 × 你的产品/观点

Step 1: Parse Hot Topic Input

# If URL provided, fetch content first
# If text provided, parse directly

Input format:
- URL: [link to tweet/article/post]
- OR Summary: [1-2 sentence description]
- Data: [views/likes/comments if known]

Step 2: Deconstruct the Trend

1. **Core Hook**: What makes this trend attention-grabbing? 2. **Emotional Trigger**: FOMO / Curiosity / Anger / Hope / Pride? 3. **Your Angle**: How does this connect to YOUR expertise/product? 4. **Time Window**: Is this 24h / 3-day / 1-week trend? 5. **Competition**: Who else is talking about this? What's NOT being said?

Step 3: Generate Content Opportunities

For each platform, evaluate using the ROI Matrix:

Platform	ROI Score	Formula
X/Twitter		(Reach × Speed) / Effort
LinkedIn		(Professional_Relevance × Longevity) / Effort
Newsletter		(Depth × Subscriber_Value) / Effort
Video		(Engagement × Shareability) / Effort
Blog/SEO		(Search_Volume × Evergreen) / Effort

Output Template per Platform

platform: X/Twitter
roi_score: 8.5/10
recommended_format: Thread (8-12 tweets)

hook_options:
  - "Unpopular opinion: [contrarian take]"
  - "POV: You just discovered [insight]"
  - "[Number] things nobody tells you about [topic]"

thread_structure:
  tweet_1: "[Hook - grab attention in first line]"
  tweet_2-3: "[Context - why this matters]"
  tweet_4-7: "[Core insights - your unique angle]"
  tweet_8-11: "[Evidence/examples]"
  tweet_12: "[CTA - what should reader do?]"

estimated_reach: 5K-50K impressions
effort: Low (15-30 min)
time_sensitivity: Within 24h
hashtags: ["#trend", "#related", "#niche"]
tag_accounts: ["@influencer1", "@influencer2"]

content_reuse:
  - LinkedIn: Adapt as professional insight post
  - Newsletter: Expand into section
  - Blog: Full article with SEO

Step 4: Quality Check (Constitutional AI)

<self_review> Before finalizing, verify:

1. ACCURACY: Are all claims verifiable? Flag speculation.
2. UNIQUENESS: Is this adding value or just repeating the trend?
3. ALIGNMENT: Does this match your brand voice and expertise?
4. SAFETY: Any controversial angles that could backfire?
5. TIMING: Is this still relevant, or has the moment passed?

If any check fails → Revise or skip that platform. </self_review>

Step 5: Execution Priority

Output a ranked list with:

PRIORITY 1: [Platform] - [Why first]
  → Reason: [highest ROI / tightest deadline / best alignment]
  → Action: [specific next step]

PRIORITY 2: [Platform] - [Why second]
  → Reason: [...]
  → Action: [...]

PRIORITY 3+: [Remaining platforms in order]

Example Output Format

## 🔥 Trendjack Analysis: [Topic Name]

### Trend Deconstruction
- **Hook**: [What's attention-grabbing]
- **Emotion**: [Primary emotional trigger]
- **Your Angle**: [Your unique connection]
- **Window**: [24h / 3d / 1w]
- **Gap**: [What others are missing]

### Content Opportunities (Ranked by ROI)

#### 🥇 X Thread (ROI: 9.2/10)
**Hook**: "[Specific hook text]"
**Thread Skeleton**:
1/8: [Tweet 1]
2/8: [Tweet 2]
...
**Effort**: 20 min | **Reach**: 10K-100K | **Deadline**: 6h

#### 🥈 LinkedIn Post (ROI: 7.8/10)
**Hook**: "[Professional angle]"
**Structure**: [Opening insight → 3 takeaways → CTA]
**Effort**: 30 min | **Reach**: 2K-10K | **Deadline**: 24h

#### 🥉 Newsletter Section (ROI: 6.5/10)
[...]

### ❌ Skip: Video (ROI: 4.2/10)
Reason: Too time-sensitive, better ROI on text-first platforms

### ⚡ Immediate Action
1. **NOW**: Post X Thread (deadline 6h)
2. **TODAY**: Draft LinkedIn post
3. **THIS WEEK**: Newsletter inclusion

### 🔄 Repurpose Chain
X Thread → LinkedIn adaptation → Newsletter section → Blog (evergreen)

---

**Which one should I execute first? I can write the complete draft now.**

Integration with Other Commands

• Use /my-world first to understand your vault context
• After publishing, use /promote to plan distribution
• Use /repurpose to create derivative content from successful posts
• Use baoyu-* skills to generate visual assets

Tips

• Speed > Perfection: In trendjacking, being first matters more than being perfect
• Add, Don't Echo: Always bring a NEW perspective, not just summarize
• Anchor to You: Connect EVERY trend back to your expertise/product somehow
• Respect Windows: 24h trends → quick takes; 1w trends → thoughtful analysis
• Track Results: Note which angles work for future pattern recognition