164 lines
4.8 KiB
Markdown
164 lines
4.8 KiB
Markdown
Analyze a trending topic for content creation opportunities using the Trendjack Framework.
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## Philosophy
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> "Newsjacking is the art and science of injecting your ideas into breaking news, in real-time, to generate media coverage and leads." — David Meerman Scott
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借势热点 ≠ 抄热点。借势 = 热点流量 × 你的独特角度 × 你的产品/观点
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## Step 1: Parse Hot Topic Input
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```bash
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# If URL provided, fetch content first
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# If text provided, parse directly
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Input format:
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- URL: [link to tweet/article/post]
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- OR Summary: [1-2 sentence description]
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- Data: [views/likes/comments if known]
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```
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## Step 2: Deconstruct the Trend
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<thinking>
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1. **Core Hook**: What makes this trend attention-grabbing?
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2. **Emotional Trigger**: FOMO / Curiosity / Anger / Hope / Pride?
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3. **Your Angle**: How does this connect to YOUR expertise/product?
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4. **Time Window**: Is this 24h / 3-day / 1-week trend?
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5. **Competition**: Who else is talking about this? What's NOT being said?
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</thinking>
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## Step 3: Generate Content Opportunities
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For each platform, evaluate using the **ROI Matrix**:
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| Platform | ROI Score | Formula |
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|----------|-----------|---------|
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| X/Twitter | | (Reach × Speed) / Effort |
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| LinkedIn | | (Professional_Relevance × Longevity) / Effort |
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| Newsletter | | (Depth × Subscriber_Value) / Effort |
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| Video | | (Engagement × Shareability) / Effort |
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| Blog/SEO | | (Search_Volume × Evergreen) / Effort |
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### Output Template per Platform
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```yaml
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platform: X/Twitter
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roi_score: 8.5/10
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recommended_format: Thread (8-12 tweets)
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hook_options:
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- "Unpopular opinion: [contrarian take]"
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- "POV: You just discovered [insight]"
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- "[Number] things nobody tells you about [topic]"
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thread_structure:
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tweet_1: "[Hook - grab attention in first line]"
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tweet_2-3: "[Context - why this matters]"
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tweet_4-7: "[Core insights - your unique angle]"
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tweet_8-11: "[Evidence/examples]"
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tweet_12: "[CTA - what should reader do?]"
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estimated_reach: 5K-50K impressions
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effort: Low (15-30 min)
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time_sensitivity: Within 24h
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hashtags: ["#trend", "#related", "#niche"]
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tag_accounts: ["@influencer1", "@influencer2"]
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content_reuse:
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- LinkedIn: Adapt as professional insight post
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- Newsletter: Expand into section
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- Blog: Full article with SEO
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```
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## Step 4: Quality Check (Constitutional AI)
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<self_review>
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Before finalizing, verify:
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1. **ACCURACY**: Are all claims verifiable? Flag speculation.
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2. **UNIQUENESS**: Is this adding value or just repeating the trend?
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3. **ALIGNMENT**: Does this match your brand voice and expertise?
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4. **SAFETY**: Any controversial angles that could backfire?
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5. **TIMING**: Is this still relevant, or has the moment passed?
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If any check fails → Revise or skip that platform.
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</self_review>
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## Step 5: Execution Priority
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Output a ranked list with:
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```
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PRIORITY 1: [Platform] - [Why first]
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→ Reason: [highest ROI / tightest deadline / best alignment]
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→ Action: [specific next step]
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PRIORITY 2: [Platform] - [Why second]
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→ Reason: [...]
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→ Action: [...]
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PRIORITY 3+: [Remaining platforms in order]
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```
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## Example Output Format
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```markdown
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## 🔥 Trendjack Analysis: [Topic Name]
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### Trend Deconstruction
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- **Hook**: [What's attention-grabbing]
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- **Emotion**: [Primary emotional trigger]
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- **Your Angle**: [Your unique connection]
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- **Window**: [24h / 3d / 1w]
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- **Gap**: [What others are missing]
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### Content Opportunities (Ranked by ROI)
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#### 🥇 X Thread (ROI: 9.2/10)
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**Hook**: "[Specific hook text]"
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**Thread Skeleton**:
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1/8: [Tweet 1]
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2/8: [Tweet 2]
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...
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**Effort**: 20 min | **Reach**: 10K-100K | **Deadline**: 6h
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#### 🥈 LinkedIn Post (ROI: 7.8/10)
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**Hook**: "[Professional angle]"
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**Structure**: [Opening insight → 3 takeaways → CTA]
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**Effort**: 30 min | **Reach**: 2K-10K | **Deadline**: 24h
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#### 🥉 Newsletter Section (ROI: 6.5/10)
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[...]
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### ❌ Skip: Video (ROI: 4.2/10)
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Reason: Too time-sensitive, better ROI on text-first platforms
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### ⚡ Immediate Action
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1. **NOW**: Post X Thread (deadline 6h)
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2. **TODAY**: Draft LinkedIn post
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3. **THIS WEEK**: Newsletter inclusion
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### 🔄 Repurpose Chain
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X Thread → LinkedIn adaptation → Newsletter section → Blog (evergreen)
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---
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**Which one should I execute first? I can write the complete draft now.**
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```
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## Integration with Other Commands
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- Use `/my-world` first to understand your vault context
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- After publishing, use `/promote` to plan distribution
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- Use `/repurpose` to create derivative content from successful posts
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- Use `baoyu-*` skills to generate visual assets
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## Tips
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- **Speed > Perfection**: In trendjacking, being first matters more than being perfect
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- **Add, Don't Echo**: Always bring a NEW perspective, not just summarize
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- **Anchor to You**: Connect EVERY trend back to your expertise/product somehow
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- **Respect Windows**: 24h trends → quick takes; 1w trends → thoughtful analysis
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- **Track Results**: Note which angles work for future pattern recognition
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