Analyze a trending topic for content creation opportunities using the Trendjack Framework.
## Philosophy
> "Newsjacking is the art and science of injecting your ideas into breaking news, in real-time, to generate media coverage and leads." — David Meerman Scott
借势热点 ≠ 抄热点。借势 = 热点流量 × 你的独特角度 × 你的产品/观点
## Step 1: Parse Hot Topic Input
```bash
# If URL provided, fetch content first
# If text provided, parse directly
Input format:
- URL: [link to tweet/article/post]
- OR Summary: [1-2 sentence description]
- Data: [views/likes/comments if known]
```
## Step 2: Deconstruct the Trend
1. **Core Hook**: What makes this trend attention-grabbing?
2. **Emotional Trigger**: FOMO / Curiosity / Anger / Hope / Pride?
3. **Your Angle**: How does this connect to YOUR expertise/product?
4. **Time Window**: Is this 24h / 3-day / 1-week trend?
5. **Competition**: Who else is talking about this? What's NOT being said?
## Step 3: Generate Content Opportunities
For each platform, evaluate using the **ROI Matrix**:
| Platform | ROI Score | Formula |
|----------|-----------|---------|
| X/Twitter | | (Reach × Speed) / Effort |
| LinkedIn | | (Professional_Relevance × Longevity) / Effort |
| Newsletter | | (Depth × Subscriber_Value) / Effort |
| Video | | (Engagement × Shareability) / Effort |
| Blog/SEO | | (Search_Volume × Evergreen) / Effort |
### Output Template per Platform
```yaml
platform: X/Twitter
roi_score: 8.5/10
recommended_format: Thread (8-12 tweets)
hook_options:
- "Unpopular opinion: [contrarian take]"
- "POV: You just discovered [insight]"
- "[Number] things nobody tells you about [topic]"
thread_structure:
tweet_1: "[Hook - grab attention in first line]"
tweet_2-3: "[Context - why this matters]"
tweet_4-7: "[Core insights - your unique angle]"
tweet_8-11: "[Evidence/examples]"
tweet_12: "[CTA - what should reader do?]"
estimated_reach: 5K-50K impressions
effort: Low (15-30 min)
time_sensitivity: Within 24h
hashtags: ["#trend", "#related", "#niche"]
tag_accounts: ["@influencer1", "@influencer2"]
content_reuse:
- LinkedIn: Adapt as professional insight post
- Newsletter: Expand into section
- Blog: Full article with SEO
```
## Step 4: Quality Check (Constitutional AI)
Before finalizing, verify:
1. **ACCURACY**: Are all claims verifiable? Flag speculation.
2. **UNIQUENESS**: Is this adding value or just repeating the trend?
3. **ALIGNMENT**: Does this match your brand voice and expertise?
4. **SAFETY**: Any controversial angles that could backfire?
5. **TIMING**: Is this still relevant, or has the moment passed?
If any check fails → Revise or skip that platform.
## Step 5: Execution Priority
Output a ranked list with:
```
PRIORITY 1: [Platform] - [Why first]
→ Reason: [highest ROI / tightest deadline / best alignment]
→ Action: [specific next step]
PRIORITY 2: [Platform] - [Why second]
→ Reason: [...]
→ Action: [...]
PRIORITY 3+: [Remaining platforms in order]
```
## Example Output Format
```markdown
## 🔥 Trendjack Analysis: [Topic Name]
### Trend Deconstruction
- **Hook**: [What's attention-grabbing]
- **Emotion**: [Primary emotional trigger]
- **Your Angle**: [Your unique connection]
- **Window**: [24h / 3d / 1w]
- **Gap**: [What others are missing]
### Content Opportunities (Ranked by ROI)
#### 🥇 X Thread (ROI: 9.2/10)
**Hook**: "[Specific hook text]"
**Thread Skeleton**:
1/8: [Tweet 1]
2/8: [Tweet 2]
...
**Effort**: 20 min | **Reach**: 10K-100K | **Deadline**: 6h
#### 🥈 LinkedIn Post (ROI: 7.8/10)
**Hook**: "[Professional angle]"
**Structure**: [Opening insight → 3 takeaways → CTA]
**Effort**: 30 min | **Reach**: 2K-10K | **Deadline**: 24h
#### 🥉 Newsletter Section (ROI: 6.5/10)
[...]
### ❌ Skip: Video (ROI: 4.2/10)
Reason: Too time-sensitive, better ROI on text-first platforms
### ⚡ Immediate Action
1. **NOW**: Post X Thread (deadline 6h)
2. **TODAY**: Draft LinkedIn post
3. **THIS WEEK**: Newsletter inclusion
### 🔄 Repurpose Chain
X Thread → LinkedIn adaptation → Newsletter section → Blog (evergreen)
---
**Which one should I execute first? I can write the complete draft now.**
```
## Integration with Other Commands
- Use `/my-world` first to understand your vault context
- After publishing, use `/promote` to plan distribution
- Use `/repurpose` to create derivative content from successful posts
- Use `baoyu-*` skills to generate visual assets
## Tips
- **Speed > Perfection**: In trendjacking, being first matters more than being perfect
- **Add, Don't Echo**: Always bring a NEW perspective, not just summarize
- **Anchor to You**: Connect EVERY trend back to your expertise/product somehow
- **Respect Windows**: 24h trends → quick takes; 1w trends → thoughtful analysis
- **Track Results**: Note which angles work for future pattern recognition