Analyze a trending topic for content creation opportunities using the Trendjack Framework. ## Philosophy > "Newsjacking is the art and science of injecting your ideas into breaking news, in real-time, to generate media coverage and leads." — David Meerman Scott 借势热点 ≠ 抄热点。借势 = 热点流量 × 你的独特角度 × 你的产品/观点 ## Step 1: Parse Hot Topic Input ```bash # If URL provided, fetch content first # If text provided, parse directly Input format: - URL: [link to tweet/article/post] - OR Summary: [1-2 sentence description] - Data: [views/likes/comments if known] ``` ## Step 2: Deconstruct the Trend 1. **Core Hook**: What makes this trend attention-grabbing? 2. **Emotional Trigger**: FOMO / Curiosity / Anger / Hope / Pride? 3. **Your Angle**: How does this connect to YOUR expertise/product? 4. **Time Window**: Is this 24h / 3-day / 1-week trend? 5. **Competition**: Who else is talking about this? What's NOT being said? ## Step 3: Generate Content Opportunities For each platform, evaluate using the **ROI Matrix**: | Platform | ROI Score | Formula | |----------|-----------|---------| | X/Twitter | | (Reach × Speed) / Effort | | LinkedIn | | (Professional_Relevance × Longevity) / Effort | | Newsletter | | (Depth × Subscriber_Value) / Effort | | Video | | (Engagement × Shareability) / Effort | | Blog/SEO | | (Search_Volume × Evergreen) / Effort | ### Output Template per Platform ```yaml platform: X/Twitter roi_score: 8.5/10 recommended_format: Thread (8-12 tweets) hook_options: - "Unpopular opinion: [contrarian take]" - "POV: You just discovered [insight]" - "[Number] things nobody tells you about [topic]" thread_structure: tweet_1: "[Hook - grab attention in first line]" tweet_2-3: "[Context - why this matters]" tweet_4-7: "[Core insights - your unique angle]" tweet_8-11: "[Evidence/examples]" tweet_12: "[CTA - what should reader do?]" estimated_reach: 5K-50K impressions effort: Low (15-30 min) time_sensitivity: Within 24h hashtags: ["#trend", "#related", "#niche"] tag_accounts: ["@influencer1", "@influencer2"] content_reuse: - LinkedIn: Adapt as professional insight post - Newsletter: Expand into section - Blog: Full article with SEO ``` ## Step 4: Quality Check (Constitutional AI) Before finalizing, verify: 1. **ACCURACY**: Are all claims verifiable? Flag speculation. 2. **UNIQUENESS**: Is this adding value or just repeating the trend? 3. **ALIGNMENT**: Does this match your brand voice and expertise? 4. **SAFETY**: Any controversial angles that could backfire? 5. **TIMING**: Is this still relevant, or has the moment passed? If any check fails → Revise or skip that platform. ## Step 5: Execution Priority Output a ranked list with: ``` PRIORITY 1: [Platform] - [Why first] → Reason: [highest ROI / tightest deadline / best alignment] → Action: [specific next step] PRIORITY 2: [Platform] - [Why second] → Reason: [...] → Action: [...] PRIORITY 3+: [Remaining platforms in order] ``` ## Example Output Format ```markdown ## 🔥 Trendjack Analysis: [Topic Name] ### Trend Deconstruction - **Hook**: [What's attention-grabbing] - **Emotion**: [Primary emotional trigger] - **Your Angle**: [Your unique connection] - **Window**: [24h / 3d / 1w] - **Gap**: [What others are missing] ### Content Opportunities (Ranked by ROI) #### 🥇 X Thread (ROI: 9.2/10) **Hook**: "[Specific hook text]" **Thread Skeleton**: 1/8: [Tweet 1] 2/8: [Tweet 2] ... **Effort**: 20 min | **Reach**: 10K-100K | **Deadline**: 6h #### 🥈 LinkedIn Post (ROI: 7.8/10) **Hook**: "[Professional angle]" **Structure**: [Opening insight → 3 takeaways → CTA] **Effort**: 30 min | **Reach**: 2K-10K | **Deadline**: 24h #### 🥉 Newsletter Section (ROI: 6.5/10) [...] ### ❌ Skip: Video (ROI: 4.2/10) Reason: Too time-sensitive, better ROI on text-first platforms ### ⚡ Immediate Action 1. **NOW**: Post X Thread (deadline 6h) 2. **TODAY**: Draft LinkedIn post 3. **THIS WEEK**: Newsletter inclusion ### 🔄 Repurpose Chain X Thread → LinkedIn adaptation → Newsletter section → Blog (evergreen) --- **Which one should I execute first? I can write the complete draft now.** ``` ## Integration with Other Commands - Use `/my-world` first to understand your vault context - After publishing, use `/promote` to plan distribution - Use `/repurpose` to create derivative content from successful posts - Use `baoyu-*` skills to generate visual assets ## Tips - **Speed > Perfection**: In trendjacking, being first matters more than being perfect - **Add, Don't Echo**: Always bring a NEW perspective, not just summarize - **Anchor to You**: Connect EVERY trend back to your expertise/product somehow - **Respect Windows**: 24h trends → quick takes; 1w trends → thoughtful analysis - **Track Results**: Note which angles work for future pattern recognition